Our goal is to achieve sales of CHF 12 million within the next five years with infospot on the Swiss advertising market. This corresponds to approximately 8% of today's public transport advertising (CHF 56 million) and sponsorship market (CHF 90 million). To achieve this, we want to attract 80% of the companies in the primary target group within the next three years. In the medium term, the target margin for EBIT is approximately 15%.
In addition, infospot will be launched for local and long-distance transport in neighbouring countries in the first few years by bringing cross-border companies (Mittelthurgaubahn, ICE, TGV, CIS) on board.